Instagram will start showing posts from people you DON’T follow in your feed from today
INSTAGRAM is rolling out a “Suggested Posts” feature that could keep you on your feed for longer.
From today, users will start seeing posts on their main feed from accounts they don’t follow.
Suggested posts will extend the new content on your feed[/caption]
The Suggested Posts section will show up when you’ve reached the end of all the new content of the accounts you follow from the past two days.
It will give you the option to keep scrolling past the “You’re All Caught Up” banner.
Alternatively, you can still click to “View Older Posts”.
You may think Suggested Posts sounds very similar to the Explore page but there’s a difference.
Facebook bought Instagram in 2012[/caption]
The Explore page is designed to show people more broad content that they might be interested in loosely based on what they follow.
Suggested Posts will be directly related to content that is already being followed.
The section will include adverts but no Reels or IGTV videos.
It will just be content accounts you don’t follow have posted on their grids.
Lengthening feeds will give Instagram more advertising space and will also make it a bit more similar to TikTok in the sense that users could see continuous content.
According to The Verge, Julian Gutman, head of product at Instagram Home, said: “I think for us this really came from a vision a couple years ago around people really seeing feed as a place for their interests, and with the improvement in machine learning and our ability to kind of make it easier for you to see some more of those posts that are on Instagram every day, and really bring that personalized relevance to you.
“So we just want to make it really easy for people to see that [relevant content] when they get to the end of their feed.
“That’s really the motivation here, make it easier for you to go deeper on your interest.”
Instagram – the key facts
Here’s what you need to know…
- Instagram is a social network for sharing photos and videos
- It was created back in October 2010 as an iPhone-exclusive app
- A separate version for Android devices was released 18 months later
- The app rose to popularity thanks to its filters system, which lets you quickly edit your photos with cool effects
- When it first launched, users could only post square 1:1 ratio images, but that rule was changed in 2015
- In 2012, Facebook bought Instagram for $1billion in cash and stock
- In 2018, some analysts believe the app is worth closer to $100billion
- In October 2015, Instagram confirmed that more than 40billion photos had been uploaded to the app
- And in 2018, Instagram revealed that more than a billion people were using the app every month
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Facebook’s messenger has started to merge with Instagram chat.
And, Instagram was caught keeping deleted photos and messages on its systems for more than a year after deletion.
How often do you use Instagram? Let us know in the comments…
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