Amazon now lets you pay for your shopping by scanning your PALM in stores
YOU can now pay for your shopping at Amazon stores in the US by scanning your PALM.
Unveiled by the retail titan on Tuesday, the technology has been introduced in a pair of brick and mortar shops in Seattle with the potential to expand to stadiums, offices and other gated or secured locations.
Palm-reading scanners have been added to two of Amazon’s brick and mortar stores in Seattle[/caption]
Customers at the stores near Amazon’s campus in Washington can flash a palm for entry into secured areas and buy goods.
“Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless,” Amazon’s Dilip Kumar wrote in a blog post.
“The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.”
The Amazon One device works in a similar way to fingerprint or iris scanners.
Amazon hopes to expand the technology to stadiums, offices and other gated or secured locations in future[/caption]
Like your eye or fingerprint, your palm has its own biometric signature that’s unique to you.
The company chose palm recognition, Kumar said, because it’s more private than other biometric technology.
It was also selected because a person would be required to purposefully flash a palm at the Amazon One device to engage.
“And its contactless, which we think customers will appreciate, especially in current times,” Kumar said.
Any palm image proffered for use is never stored on the Amazon One device, the company said, for security reasons.
The data is encrypted in a secured sector of the cloud that was custom built by Amazon.
Customers can also delete their Amazon One-related data permanently at any time.
The company expects to roll out Amazon One as an option in other Amazon stores in the coming months, which could mean Whole Foods Market grocery stores.
But Amazon believes the technology is applicable in a myriad of secured locations.
“We believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places,” Kumar wrote.
“Interested third parties can reach out through the email address provided on our Amazon One website.”
For now, the technology is being used only at two Amazon Go stores.
Amazon Go is the company’s first cashier-less supermarket, introduced earlier this year, where shoppers can grab milk or eggs and walk out without waiting in line or ever opening their wallets.
People can sign up for an Amazon One account with a mobile phone number and credit card. An Amazon account isn’t necessary.
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